Zazubean co-founder Tiziana Ienna was on a bike trip with her friends in British Columbia. While storage space was limited, each of her friends had managed to find space for chocolate. One night, they talked about their enjoyment of chocolate, and each wished they could find decadent chocolate that was ethical and used natural, healthy ingredients. Tiziana was inspired, and when she returned home, she started working in her chocolate lab. She examined the benefits of certain plants and fruits while simultaneously developing delicious recipes. Soon after, Tara Gilbert joined the team, bringing with her an expertise in social responsibility and business development. Together they searched the planet for the finest organic, Fair Trade ingredients, and in doing so, turned Zazubean into a reality. To maximize health properties and protect our environment, all of Zazubean’s dark chocolate is organic and certified Fair Trade.