To provide the cleanest, on-the-go, most functional keto snacks, that anyone can eat. Nutritionist-made (we are pronounced "nude" by the way!!!). These two skus are organic, raw, paleo, vegan, nut-free, sugar-free, and KETO (with 1g net carbs for both). There are no other crackers on the market with our nutrient profile, lower carbs, no starches added, raw, nut-free, and paleo attributes. KETO, KETO, KETO!!!!!