Since 1937, the Lundberg family has been growing healthy, great tasting rice and producing high quality rice products for your family. Today, it’s the 3rd and 4th generations that carry on the family tradition by using eco-positive farming methods that produce wholesome, healthful rice, rice cakes and rice chips. One of the key tenants of the Lundberg family is that they believe you should strive to leave the land better than you found it. That’s why they don’t grown typical conventional rice. Instead, all of their certified organic and eco-farmed rice is grown using sustainable methods that are easy on the environment. They treat the air, soil and water as the important resources they are, and they work to respect the delicate balance of Mother Nature.